WTF?: What's the Future of Business?

WTF?: What's the Future of Business?
PDF, ePUB
  • eBook:
    WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences
  • Author:
    Brian Solis
  • Edition:
    1 edition
  • Categories:
  • Data:
    March 11, 2013
  • ISBN:
    111845653X
  • ISBN-13:
    9781118456538
  • Language:
    English
  • Pages:
    224 pages
  • Format:
    PDF, ePUB

Book Description
Rethink your business model to incorporate the power of "user" experiences  
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. 
  • Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
  • Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
  • Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! 
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

Content

Chapter 0: Total Recall
Chapter 1: Sorry, We’re Closed: How to Survive Digital Darwinism
Chapter 2: The Journey of Business Transformation
Chapter 3: Meet the New Generation of Customers . . . Generation C
Chapter 4: The New Customer Hierarchy
Chapter 5: The Dim Light at the End of the Funnel
Chapter 6: The Zero Moment of Truth
Chapter 7: The Ultimate Moment of Truth
Chapter 8: Opening a Window into New Consumerism
Chapter 9: The Dynamic Customer Journey
Chapter 10: Inside the Ellipse: Embarking on the Dynamic Customer Journey
Chapter 11: Improving the UMOT to Optimize the ZMOT
Chapter 12: The Six Pillars of Social Commerce: Understanding the Psychology of Engagement
Chapter 13: The Importance of Brand in an Era of Digital Darwinism
Chapter 14: Why User Experience Is Critical to Customer Relationships
Chapter 15: Innovate or Die
Chapter 16: The Dilemma’s Innovator
Chapter 17: The Hero’s Journey

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