Search Engine Optimization Bible, 2nd Edition

Search Engine Optimization Bible, 2nd Edition

Book Description
Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works
If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.


Part I - Understanding SEO
Chapter 1: Search Engine Basics
Chapter 2: The Theory of Long Tail Search
Chapter 3: Creating an SEO Plan

Part II - SEO Strategies
Chapter 4: Building Your Site for SEO
Chapter 5: Keywords and Your Web Site
Chapter 6: Pay-per-Click and SEO
Chapter 7: Maximizing Pay-per-Click Strategies
Chapter 8: Increasing Keyword Success
Chapter 9: Understanding and Using Campaign Targeting
Chapter 10: Managing Keyword and Pay-per-Click Campaigns
Chapter 11: Keyword Tools and Services
Chapter 12: Tagging Your Web Site
Chapter 13: The Content Piece of the Puzzle
Chapter 14: Using Communities to Improve SEO
Chapter 15: Understanding the Role of Links and Linking

Part III - Optimizing Search Strategies
Chapter 16: Adding Your Site to Directories
Chapter 17: Pay-for-Inclusion Services
Chapter 18: Robots, Spiders, and Crawlers
Chapter 19: The Truth About SEO Spam
Chapter 20: Adding Social-Media Optimization
Chapter 21: Mobile Search Engine Optimization
Chapter 22: Monetizing Traffic As an SEO Strategy
Chapter 23: Plugging in to SEO
Chapter 24: Automated Optimization

Part IV - Maintaining SEO
Chapter 25: SEO Beyond the Launch
Chapter 26: Analyzing Success

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