Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL

Book Description
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.


Part I: Getting started with analyzing social media networks
Chapter 1: Introduction to social media and social networks
Chapter 2: Social media: New technologies of collaboration
Chapter 3: Social network analysis: Measuring, mapping, and modeling collections of connections

Part II: NodeXL tutorial: Learning by doing
Chapter 4: Installation, orientation, and layout
Chapter 5: Labeling and visual attributes
Chapter 6: Calculating and visualizing network metrics
Chapter 7: Grouping and filtering
Chapter 8: Semantic networks

Part III: Social media network analysis case studies
Chapter 9: Email: The lifeblood of modern communication
Chapter 10: Thread networks: Mapping message boards and email lists
Chapter 11: Twitter: Information flows, influencers, and organic communities
Chapter 12: Facebook: Public pages and inter-organizational networks
Chapter 13: YouTube: Exploring video networks
Chapter 14: Wiki networks: Connections of culture and collaboration

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