Essentials of Business Communication, 11th Edition

Essentials of Business Communication, 11th Edition
PDF
  • eBook:
    Essentials of Business Communication, 11th Edition
  • Author:
    Mary Ellen Guffey, Dana Loewy
  • Edition:
    11 edition
  • Categories:
  • Data:
    January 24, 2018
  • ISBN:
    1337386499
  • ISBN-13:
    9781337386494
  • Language:
    English
  • Pages:
    608 pages
  • Format:
    PDF

Book Description
Ensure you are job-ready with the number one choice — Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Content

Unit 1: Business Communication in the Digital Age
1. Succeeding in the Social and Mobile Workplace

Unit 2: The Writing Process in the Information Age
2. Planning Business Messages
3. Organizing and Drafting Business Messages
4. Revising Business Messages

Unit 3: Workplace Communication
5. Short Workplace Messages and Digital Media
6. Positive and Neutral Messages
7. Negative Messages
8. Persuasive Messages

Unit 4: Business Reports and Proposals—Best Practices
9. Informal Reports
10. Proposals and Formal Reports

Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
12. Business Presentations

Unit 6: Employment Communication
13. The Job Search, Résumés, and Cover Messages
14. Interviewing and Following Up

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