Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.
How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Chapter 2: How Venture Capital Works
Chapter 3: Pitch Deck Design
Chapter 4: What Slides Will You Need?
Chapter 5: Slide: The Problem
Chapter 6: Slide: The Solution
Chapter 7: Slide: The Product
Chapter 8: Slide: Market
Chapter 9: Slide: Team
Chapter 10: Slide: Traction
Chapter 11: Slide: The Moat
Chapter 12: Slide: Business Model
Chapter 13: Slide: Go-to-Market Strategy
Chapter 14: Slide: Competitors
Chapter 15: Slide: The Ask
Chapter 16: Slide: Timing
Chapter 17: The Take-Home Deck
Chapter 18: Who Should You Be Talking To?
Chapter 19: Getting Introductions
Chapter 20: The Investment Thesis
Chapter 21: Further Reading