Digital Marketing For Dummies, 2nd Edition

Digital Marketing For Dummies, 2nd Edition
ePUB

Book Description
Get digital with your brand today!
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!
  • Learn targeted digital strategies for increasing brand awareness
  • Determine the best-fit online markets for your unique brand
  • Access downloadable tools to put ideas into action
  • Meet your business goals with proven digital tactics
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Content

Part 1: Getting Started with Digital Marketing
Chapter 1: Understanding the Customer Journey
Chapter 2: Choosing the Right Marketing Campaign
Chapter 3: Crafting Winning Offers

Part 2: Using Content to Generate Fans, Followers, and Customers
Chapter 4: Pursuing Content Marketing Perfection
Chapter 5: Blogging for Business
Chapter 6: Taking Stock of 65 Blog Post Ideas

Part 3: Generating Website Traffic
Chapter 7: Building High-Converting Landing Pages
Chapter 8: Capturing Traffic with Search Marketing
Chapter 9: Leveraging the Social Web
Chapter 10: Tapping into Paid Traffic
Chapter 11: Following Up with Email Marketing

Part 4: Measuring, Analyzing, and Optimizing Campaigns
Chapter 12: Crunching Numbers: Running a Data-Driven Business
Chapter 13: Optimizing Your Campaigns for Maximum ROI

Part 5: The Part of Tens
Chapter 14: The Ten Most Common Digital Marketing Mistakes
Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume
Chapter 16: Ten Essential Tools for Digital Marketing Success

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