Floriculture: Designing & Merchandising, 4th Edition

Floriculture: Designing & Merchandising, 4th Edition
  • eBook:
    Floriculture: Designing & Merchandising, 4th Edition
  • Author:
    Dr. Charles P. Griner
  • Edition:
    4 edition
  • Categories:
  • Data:
    July 24, 2018
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    448 pages
  • Format:

Book Description
Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text. FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions–complete with high-quality images and detailed material lists–for a wide range of floral design projects. Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you're likely to find in a typical floral shop today.


SECTION 1 - An Introduction to the Floriculture Industry
UNIT 1. Exploring Careers in the Retail Flower Business
UNIT 2. The History of Floral Design

SECTION 2 - Getting Started: The Basics of Design
UNIT 3. Principles of Design
UNIT 4. Selection of Cut Flowers and Greens
UNIT 5. Conditioning and Storing Cut Flowers and Greens
UNIT 6. Mechanics and Supplies Used in Floral Design
UNIT 7. Selecting Wire and Wiring Flowers
UNIT 8. Selecting Ribbons and Tying Bows

SECTION 3 - Basic Arrangements
UNIT 9. Boutonnieres and Corsages
UNIT 10. Bud Vases
UNIT 11. Circular Arrangements
UNIT 12. Triangular Arrangements
UNIT 13. Line Arrangements

SECTION 4 - Specialty Arrangements
UNIT 14. Constructing Wreaths
UNIT 15. Holiday Arrangements
UNIT 16. Wedding Flowers
UNIT 17. Sympathy Flowers
UNIT 18. Drying Flowers
UNIT 19. Arranging Permanent Flowers

SECTION 5 - Indoor Plants
UNIT 20. Selecting Indoor Plants
UNIT 21. Decorating Potted Plants

SECTION 6 - Business Operations and Professional Development
UNIT 22. Pricing Strategies
UNIT 23. Selling in the Flower Shop
UNIT 24. Displays
UNIT 25. Delivery
UNIT 26. Professional Organizations

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