Managerial Economics, 5th Edition

Managerial Economics, 5th Edition
  • eBook:
    Managerial Economics, 5th Edition
  • Author:
    Luke M. Froeb, Brian T. McCann, Michael R. Ward, Shor
  • Edition:
    5 edition
  • Categories:
  • Data:
    September 19, 2017
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    400 pages
  • Format:

Book Description
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.


SECTION I - Problem Solving and Decision Making
1. Introduction: What This Book Is About
2. The One Lesson of Business
3. Benefits, Costs, and Decisions
4. Extent (How Much) Decisions
5. Investment Decisions: Look Ahead and Reason Back

SECTION II - Pricing, Costs, and Profits
6. Simple Pricing
7. Economies of Scale and Scope
8. Understanding Markets and Industry Changes
9. Market Structure and Long-Run Equilibrium
10. Strategy: The Quest to Keep Profit from Eroding
11. Foreign Exchange, Trade, and Bubbles

SECTION III - Pricing for Greater Profit
12. More Realistic and Complex Pricing
13. Direct Price Discrimination
14. Indirect Price Discrimination

SECTION IV - Strategic Decision Making
15. Strategic Games
16. Bargaining

SECTION V - Uncertainty
17. Making Decisions with Uncertainty
18. Auctions
19. The Problem of Adverse Selection
20. The Problem of Moral Hazard

SECTION VI - Organizational Design
21. Getting Employees to Work in the Firm’s Best Interests
22. Getting Divisions to Work in the Firm’s Best Interests
23. Managing Vertical Relationships

SECTION VII - Wrapping Up
24. Test Yourself

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