UX Fundamentals for Non-UX Professionals

UX Fundamentals for Non-UX Professionals

Book Description
What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. 
This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. 

Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things ― we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device’s on/off button. With this book you will be ready.

What You'll Learn
  • Master the fundamentals of UX  
  • Acquire the skills to participate intelligently in discussions about UX design and research
  • Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Who This Book Is For
Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.


Part I: UX Principles
Chapter 1: UX Is Unavoidable
Chapter 2: You Are Not the User
Chapter 3: You Compete with Everything
Chapter 4: The User Is on a Journey
Chapter 5: Keep It Simple
Chapter 6: Users Collect Experiences
Chapter 7: Speak the User’s Language
Chapter 8: Favor the Familiar
Chapter 9: Stability, Reliability, and Security
Chapter 10: Speed
Chapter 11: Usefulness
Chapter 12: The Lives in Front of Interfaces

Part II: Being Human
Chapter 13: Perception
Chapter 14: Attention
Chapter 15: Flow
Chapter 16: Laziness
Chapter 17: Memory
Chapter 18: Rationalization
Chapter 19: Accessibility
Chapter 20: Storytelling

Part III: Persuasion
Chapter 21: Empathy
Chapter 22: Authority
Chapter 23: Motivation
Chapter 24: Relevancy
Chapter 25: Reciprocity
Chapter 26: Product
Chapter 27: Price
Chapter 28: Promotion
Chapter 29: Place

Part IV: Process
Chapter 30: Waterfall, Agile, and Lean
Chapter 31: Problem Statements
Chapter 32: The Three Searches
Chapter 33: Quantitative Research
Chapter 34: Calculator Research
Chapter 35: Qualitative Research
Chapter 36: Reconciliation
Chapter 37: Documentation
Chapter 38: Personas
Chapter 39: Journey Mapping
Chapter 40: Knowledge Mapping
Chapter 41: Kano Modeling
Chapter 42: Heuristic Review
Chapter 43: User Testing
Chapter 44: Evaluation
Chapter 45: Conclusion

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