- eBook:Practical User Research: Everything You Need to Know to Integrate User Research to Your Product Development
- Author:Emmanuelle Savarit
- Edition:1 edition
- Data:August 4, 2020
- Pages:293 pages
- Format:PDF, ePUB
Throughout the book you will acquire a practical skill set, ranging from how to get the research going, to building a case in order to receive the budget and resources needed. It will provide you with a clear account of how to organise your research, how to plan it, and how to manage stakeholders’ expectations throughout the project. You’ll see how to fit User Research into your organization and incorporate it through the different product development phases (Discovery, Alpha, Beta until Live), as well as how to grow a User Research team.
Practical User Research reviews the methodologies used for User Research, looks at how to recruit participants along with how to collect and analyse data, finally focusing on how to interpret and present your findings. Cross-cultural research, accessibility and assisted digital research will also be discussed throughout this book. The final chapter gives you 10 project briefs, with which you will be able to apply your new skill set and put into practice what you have learnt.
What You'll Learn
- Integrate user research into your business
- Apply user research to your product development cycle
- Review the appropriate processes necessary to carry out user research
- Take a pragmatic approach to user research, method by method
Anyone that wants to understand more about user research.
Chapter 2: Understanding Product Development Phases
Chapter 3: Fitting User Research into Your Organization
Chapter 4: Preparing for Your Research
Chapter 5: Research Preparation
Chapter 6: Research Methods: Analytics, Surveys, and Card Sorting
Chapter 7: Collecting Qualitative Data
Chapter 8: Analyzing Qualitative Data and Interpreting the Findings
Chapter 9: Participant Recruitment, Ethics, and Accessibility
Chapter 10: Using Your New Skills in the Real World