The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
PDF, ePUB
  • eBook:
    The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
  • Author:
    George Pettinico , George R Milne
  • Edition:
    -
  • Categories:
  • Data:
    June 1, 2020
  • ISBN:
    1951527682
  • ISBN-13:
    9781951527686
  • Language:
    English
  • Pages:
    196 pages
  • Format:
    PDF, ePUB

Book Description
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes - to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities.
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.

Content

Chapter 1. The Dawning Robot Revolution
Chapter 2. Robot Exposure: In the Media and In Our Midst
Chapter 3. Hopes and Fears about the Robot Future
Chapter 4. Acceptable Robot Roles: At Home, in the Community, at the Store
Chapter 5. Take Two Robots and Call Me in the Morning: Robots in Health Care
Chapter 6. Reaction to Robot Design: Cute, Creepy, and Everything in Between
Chapter 7. Human-Robot Interactions: Will You Become BFFs with a Robot?
Chapter 8. Robot Manufacturers: Profiles and Plans
Chapter 9. A Brave New Robot World: Implications for the Marketplace

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