Laws of UX: Using Psychology to Design Better Products & Services

Laws of UX: Using Psychology to Design Better Products & Services
PDF, ePUB
  • eBook:
    Laws of UX: Using Psychology to Design Better Products & Services
  • Author:
    Jon Yablonski
  • Edition:
    1 edition
  • Categories:
  • Data:
    May 5, 2020
  • ISBN:
    149205531X
  • ISBN-13:
    9781492055310
  • Language:
    English
  • Pages:
    152 pages
  • Format:
    PDF, ePUB

Book Description
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
You’ll learn:
  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles

Content

1. Jakob’s Law
2. Fitts’s Law
3. Hick’s Law
4. Miller’s Law
5. Postel’s Law
6. Peak–End Rule
7. Aesthetic–Usability Effect
8. von Restorff Effect
9. Tesler’s Law
10. Doherty Threshold
11. With Power Comes Responsibility
12. Applying Psychological Principles in Design

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