LinkedIn Profile Optimization For Dummies

LinkedIn Profile Optimization For Dummies

Book Description
Give your LinkedIn profile the makeover it deserves―and get the attention you deserve 
Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool―to display your professional past and present―it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?
Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website,, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales―including how to:
  • Create a memorable, successful profile
  • Optimize personal keywords
  • Showcase your experience, accomplishments, and unique value
  • Use LinkedIn features to grow your network and more
You never get a second chance to make a first impression―and people are Googling you right now: Get a fresh online look and get results!


Part 1: The Strategy Before the Siege
Chapter 1: Determining Your LinkedIn Strategy
Chapter 2: Getting Found on LinkedIn
Chapter 3: Understanding Endorsements and Recommendations

Part 2: Getting Your LinkedIn Profile Started
Chapter 4: Optimizing the “Behind the Scenes” Sections
Chapter 5: Establishing Your Calling Card
Chapter 6: Impressing with the Right Profile Picture
Chapter 7: Developing a Compelling Headline
Chapter 8: Reinforcing Your Brand with a Background Photo
Chapter 9: Showing You Are Open for Business or Job Opportunities

Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
Chapter 10: Getting Your Experiences Ready
Chapter 11: Creating a Powerful Experience
Chapter 12: Writing a Compelling About Section

Part 4: Rounding Out Your Profile and the Final Reveal
Chapter 13: There’s More to You than Your Jobs
Chapter 14: Following Groups, Companies, and Influencers
Chapter 15: Publishing on LinkedIn
Chapter 16: Unveiling and Marketing Your Powerful Profile

Part 5: The Part of Tens
Chapter 17: Ten Profile Do’s and Don’ts
Chapter 18: Ten Tips for a Perfect Profile Picture
Chapter 19: Ten Tips to Expand Your Network
Chapter 20: Ten Tips to Leverage LinkedIn
Chapter 21: Ten LinkedIn Profile Resources
Chapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn

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