With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing.
- Learn how AI and automation can support the customer acquisition efforts of a Lean startup
- Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
- Explore ways to use AI for marketing purposes
- Understand the key metrics for determining the growth of your startup
- Determine the right strategy to foster user acquisition in your company
- Manage the increased complexity and risk inherent in AI projects
1. Introduction to Growth Marketing
2. Why Lean AI?
II. Customer Acquisition 3.0
3. What Is Customer Acquisition 3.0?
4. Manual Versus Automation
5. Framework of an “Intelligent Machine”
6. Build Versus Buy
III. What Metrics Matter to You?
7. Key Metrics for Startup Growth
8. Creative Performance
9. Cross-Channel Attribution
IV. Selecting the Right Approach to User Acquisition
10. Different User Acquisition Strategies
11. The Growth Stack
V. Managing Increased Complexity and Risk
12. How to Manage Complexity
13. How to Reduce Risk
14. Human Versus Machine
VI. The Next Frontier
15. Planning for Success
16. Ongoing Challenges
17. How to Win Together with AI