Fashion Communication in the Digital Age

Fashion Communication in the Digital Age

Computers & Technology
ISBN: 3030154351Format: PDFEdition: 1st ed. 2019 editionDate: June 4, 2019Pages: 300 pagesLanguage: English

Download Fashion Communication in the Digital Age


Download .PDF eBook

Book Description

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Content

Digital Fashion Communication
Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach
Digitalized Dynamic Fashion Illustration, Using Motion Graphics
Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry
Multimodal Neural Machine Translation of Fashion E-Commerce Descriptions
Remixing the Fashion Brand: Uniqlo Through Instagram and Twitter
Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm
The Transformation of Fashion Practice Through Instagram

Country-Specific Studies
Britishness: Heritage, Tradition and Authenticity
‘Another Genre’ of Media in Fashion: The East Asian TV Industry Mediates Youth’s Popular Aesthetics
The Consumption Side of Sustainable Fashion: Understanding the Attitude-Behavior Gap Among the Spanish Consumers
Key Opinion Leaders’ Influences in the Chinese Fashion Market

Socio-Demographic and Cultural Issues
Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?
Fashion as a Medium of Communicating Faith: A Phenomenological Study of the Sikh Identity
Fashion Communication: A Thread Connecting Students to the World
Mapping Mobile Apps on Batik: A Journey Across Heritage and Fashion

Sustainability
Communication of Sustainability and Ethical Issues in Fashion: The Lombardy’s Experience
Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers’ Behavior
Fashion Sustainability in the Digital Realm
Sustainability of Apparels - Let the Labels Speak It All

Fashion Communication: History and Other Issues
Narrative Structures in Fashion Film: Generating Engagement
Great Expectations: The Dissonant Media Portrayals of Local Independent Fashion Designers
Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement
Touching the Cloth: Haptics in Fashion Digital Communication
Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis
Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
Changes in Fashion Communication

Book cover


Fashion Communication in the Digital Age
В закладки

Dear users and students. The Book Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 on our website it is presented for demonstration only. We do not store the files, If you like the book, please remove it and to buy a printed version of the book.

If You feel that this book is belong to you and you want to unpublish it, Please Contact us.

This site comply with DMCA digital copyright. We do not store files not owned by us, or without the permission of the owner. We also do not have links that lead to sites DMCA copyright infringement.



Comments (0)
ADD COMMENTS
Прокомментировать
reload, if the code cannot be seen
Networks: An Introduction
Signal and Information Processing, Networking and Computers: Proceedings of the 5th International Conference on Signal and Information Processing
Networks
Digital Camera World - Issue 214 - April 2019
Getting Started with Oracle Event Processing 11g
Digital Photographer - Issue 196
Digital Photographer - Issue 197
Beginning ASP.NET 3.5 in VB 2008