Analyzing the Social Web

Analyzing the Social Web
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Book Description
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.

Content

Chapter 1. Introduction
Chapter 2. Nodes, Edges, and Network Measures
Chapter 3. Network Structure and Measures
Chapter 4. Network Visualization
Chapter 5. Tie Strength
Chapter 6. Trust
Chapter 7. Understanding Structure Through User Attributes and Behavior
Chapter 8. Building Networks
Chapter 9. Entity Resolution and Link Prediction
Chapter 10. Propagation in Networks
Chapter 11. Community-Maintained Resources
Chapter 12. Location-Based Social Interaction
Chapter 13. Social Information Filtering
Chapter 14. Social Media in the Public Sector
Chapter 15. Business Use of Social Media
Chapter 16. Privacy
Chapter 17. Case Study: Social Network Strategies for Surviving the Zombie Apocalypse

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