E-commerce 2020-2021,Business, Technology and Society, 16th Edition, Global Edition

E-commerce 2020-2021,Business, Technology and Society, 16th Edition, Global Edition
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Book Description
ISBN 9781292343167 is a global edition of E-commerce 2020-2021: Business, Technology and Society 16th Edition The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Content

1. INTRODUCTION TO E-COMMERCE
2. E-COMMERCE INFRASTRUCTURE
3. BUILDING AN E-COMMERCE PRESENCE
4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS
5. E-COMMERCE BUSINESS STRATEGIES
6. E-COMMERCE MARKETING AND ADVERTISING
7. SOCIAL, MOBILE, AND LOCAL MARKETING
8. ETHICS, LAW, AND E-COMMERCE
9. ONLINE MEDIA
10. ONLINE COMMUNITIES
11. E-COMMERCE RETAIL AND SERVICES
12. B2B E-COMMERCE

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