Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
PDF
  • eBook:
    Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
  • Author:
    Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani
  • Edition:
    1 edition
  • Categories:
  • Data:
    November 15, 2019
  • ISBN:
    179981419X
  • ISBN-13:
    9781799814191
  • Language:
    English
  • Pages:
    389 pages
  • Format:
    PDF

Book Description
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyinnovation, customer satisfaction, and sustainabilityand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Content

Chapter 1. Industry 4.0 in the Context of the Triple Bottom Line of Sustainability: A Systematic Literature Review
Chapter 2. How Industry 4.0 Changes the Value Co-Creation Process
Chapter 3. Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Chapter 4. Renewable Energy and Economic Growth: An Overview of the Literature
Chapter 5. Innovative Business Models in Digital Firms: The Challenge of Sustainability
Chapter 6. Environmental Sustainability to Support Competitiveness: From Theory to Practice
Chapter 7. Sustainable Innovation in Fashion Products: An Opportunity for Italian SMEs
Chapter 8. Life Cycle Management and Sharing Economy: Methodological Framework and Application in Sustainable Mobility
Chapter 9. B Corp Certification for a Circular Economy Approach and a Sustainable Pathway
Chapter 10. Ecodesign Strategies and Customer Value: A Conjoint Approach
Chapter 11. The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption: Challenges in the Sportswear Sector
Chapter 12. The Effect of Packaging Material on Consumer Evaluation and Choice: A Comparison Between Glass and Tetra-Pak in the Olive Oil Sector
Chapter 13. The Evolution of Fast Food in a Customer-Driven Era: Innovation and Sustainability for Customer Needs
Chapter 14. Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
Chapter 15. Millennial’s Involvement in Corporate Social Responsibility

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