Green Marketing as a Positive Driver Toward Business Sustainability

Green Marketing as a Positive Driver Toward Business Sustainability
PDF
  • eBook:
    Green Marketing as a Positive Driver Toward Business Sustainability
  • Author:
    Vannie Naidoo, Rahul Verma
  • Edition:
    1 edition
  • Categories:
  • Data:
    July 26, 2019
  • ISBN:
    1522595589
  • ISBN-13:
    9781522595588
  • Language:
    English
  • Pages:
    356 pages
  • Format:
    PDF

Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.
Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Content

Chapter 1. Antecedents of Green Consumerism
Chapter 2. The Green Consumer Behavior
Chapter 3. Green but How Green? Green Product Evaluation Programs in Terms of Marketing
Chapter 4. Green Consumer Behavior and Its Implications on Brand Marketing Strategy
Chapter 5. Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
Chapter 6. Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
Chapter 7. Role of Internal and External Values on Green Purchase
Chapter 8. Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations: The Intellectual Capital Factor
Chapter 9. Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age
Chapter 10. Eco-Labels
Chapter 11. Sustainable Value Chains: A Critical Analysis of Sustainable Supply Chain Failures in Developing and Developed Economies

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