Consumer Behavior, 7th Edition

Consumer Behavior, 7th Edition
PDF
  • eBook:
    Consumer Behavior, 7th Edition
  • Author:
    Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
  • Edition:
    7 edition
  • Categories:
  • Data:
    January 1, 2017
  • ISBN:
    1305507274
  • ISBN-13:
    9781305507272
  • Language:
    English
  • Pages:
    560 pages
  • Format:
    PDF

Book Description
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Content

Part 1 - An Introduction to Consumer Behavior
1. Understanding Consumer Behavior

Part 2 - The Psychological Core
2. Motivation, Ability, and Opportunity
3. From Exposure to Comprehension
4. Memory and Knowledge
5. Attitudes Based on High Effort
6. Attitudes Based on Low Effort

Part 3 - The Process of Making Decisions
7. Problem Recognition and Information Search
8. Judgment and Decision-Making Based on High Effort
9. Judgment and Decision-Making Based on Low Effort
10. Post-Decision Processes

Part 4 - The Consumer’s Culture
11. Social Influences on Consumer Behavior
12. Consumer Diversity
13. Household and Social Class Influences
14. Psychographics: Values, Personality, and Lifestyles

Part 5 - Consumer Behavior Outcomes and Issues
15. Innovations: Adoption, Resistance, and Diffusion
16. Symbolic Consumer Behavior
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society

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