Landing Page Optimization

Landing Page Optimization
PDF
  • eBook:
    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  • Author:
    Tim Ash
  • Edition:
    1 edition
  • Categories:
  • Data:
    January 29, 2008
  • ISBN:
    0470174625
  • ISBN-13:
    9780470174623
  • Language:
    English
  • Pages:
    384 pages
  • Format:
    PDF

Book Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Content

Part I - Background
Chapter 1. Setting the Stage
Chapter 2. Understanding Your Landing Pages
Chapter 3. Understanding Your Audience
Chapter 4. Understanding The Decision Process

Part II - What and How to Tune
Chapter 5. Why Your Site Is Not Perfect
Chapter 6. Selecting Elements to Tune
Chapter 7. The Math of Tuning
Chapter 8. Tuning Methods

Part III - Getting It Done
Chapter 9. Assembling the Team and Getting Buy-in
Chapter 10. Developing Your Action Plan
Chapter 11. Avoiding the Pitfalls

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