Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.
As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.
Google's culture is one of innovation. Why not make that spirit of innovation your own?
Chapter 1: Rebels with a Cause
Chapter 2: The Google Economic Model
II - A Formula 1 Engine
Chapter 3: Three Iconoclasts at the Top
Chapter 4: Recruiting the Best
Chapter 5: The 20 Percent Rule
Chapter 6: Coworkers Are the Best Judges
Chapter 7: An Innovation Machine
Chapter 8: Like a Swiss Army Knife
Chapter 9: For the Love of Math and Measurement
Chapter 10: Keep the Teams Small
Chapter 11: Coordination Through Technology
Chapter 12: The Secret Is in the Factory
III - Put Users First; the Rest Will Follow
Chapter 13: Automating Sales and User Relationships
Chapter 14: Putting Users in Charge
IV - Challenges and Risks
Chapter 15: Is Google’s Growth Sustainable?
Chapter 16: Can Google Evade Conformity?
Chapter 17: A Look Ahead
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