Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Chapter 1: Agile: Marketing’s New Method
Chapter 2: A Practical Case for Using Agile Methods
Chapter 3: Collaborative Leadership
Chapter 4: Plan, Fail, Iterate, Succeed
Chapter 5: How to Get Moving in Agile
Chapter 6: Crowdsourcing or Once Again Formalizing My Practice
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