Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time―messages your readers will understand and act on.
This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the “yes” you want.
Whether you’re aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out.
- Present yourself with authority and credibility
- Understand and use the tools of persuasion
- Communicate as a remote worker, freelancer, consultant or entrepreneur
- Strategize your online presence to support your goals
- Bring out the best in people and foster team spirit as a leader
- Prepare to ace interviews, pitches and confrontations
CHAPTER 1: Making Writing Your Weapon for Success
CHAPTER 2: Planning Your Message Every Time
CHAPTER 3: Making Your Writing Work: The Basics
CHAPTER 4: Self-Editing: Professional Ways to Improve Your Work
CHAPTER 5: Fixing Common Writing Problems
PART 2: APPLYING YOUR SKILLS TO BUSINESS MESSAGES AND DOCUMENTS
CHAPTER 6: Writing Email and Letters That Get Results
CHAPTER 7: Creating High-Impact Business Materials
PART 3: WRITING TO PRESENT YOURSELF EFFECTIVELY
CHAPTER 8: Building Persuasion into Your Writing
CHAPTER 9: Speaking Well for Yourself
CHAPTER 10: Writing for the Job Hunt
PART 4: WRITING FOR ONLINE MEDIA
CHAPTER 11: Writing for the Digital World
CHAPTER 12: Creating Content for Your Online Life.
PART 5: LEVERAGING YOUR WRITING SKILLS
CHAPTER 13: Writing for the Workplace: Managing Up, Down and Sideways
CHAPTER 14: Writing for Entrepreneurs and Virtual Workers
PART 6: THE PART OF TENS
CHAPTER 15: Ten (or So) Ways to Grow Your Personal Power with Writing
CHAPTER 16: Ten Steps to Writing Your Own Book
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