The Product Manager's Desk Reference, Third Edition

The Product Manager's Desk Reference, Third Edition
  • eBook:
    The Product Manager's Desk Reference, Third Edition
  • Author:
    Steven Haines
  • Edition:
    3 edition
  • Categories:
  • Data:
    April 29, 2021
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    528 pages
  • Format:

Book Description
The definitive guide to product management―updated for a more digital, more global, more competitive business landscape

The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager.  This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business.

The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to
Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on:
  • Companies with portfolio of digital and traditional products
  • Utilization of various development methods (waterfall and agile)
  • Product design methods to deliver better user experiences
  • Strategic thinking and business analysis
  • Cross-functional product team collaboration
  • Product portfolio management and product discontinuation
Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices―along with an explicit emphasis on data, analytics, and product performance―this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear. 


MODULE 1 - Foundations of Product Management
CHAPTER 1. What Is Product Management?
CHAPTER 2. The Product Master Plan
CHAPTER 3. Leadership: Creating Influence
CHAPTER 4. Leveraging Teams to Get Things Done
CHAPTER 5. Problem-Solving, Decision-Making, and Prioritizing
CHAPTER 6. Finance for the Product Manager: Keeping Score

MODULE 2 - Building Insights and Driving Strategies by Making the Market Your Primary Focus
CHAPTER 7. The Playing Field and the Players: Analyzing the Industry and Competition
CHAPTER 8. Finding Markets to Conquer by Understanding Customer Needs and Market Segments
CHAPTER 9. Preparing to Set Your Mileposts: Forecasting for the Product Manager
CHAPTER 10. Product Strategy Formulation

MODULE 3 - The Start of the Product’s Journey
CHAPTER 11. Making a Molehill Out of a Mountain: Linear Product Planning and Prioritization
CHAPTER 12. Appearances Are Everything: Defining and Designing the Product
CHAPTER 13. Product Planning and Prioritizing in the Digital World
CHAPTER 14. Execution and Oversight During Product Development
CHAPTER 15. To Market, to Market: Launching and Releasing Products

MODULE 4 - Continuing the Journey: Post-Launch Performance Management
CHAPTER 16. Auditing Results After the Launch
CHAPTER 17. Post-Launch Performance Management
CHAPTER 18. Product Portfolio Management
CHAPTER 19. Enough’s Enough! Discontinuing the Product

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