Advanced Web Metrics with Google Analytics, 2nd Edition

Advanced Web Metrics with Google Analytics, 2nd Edition
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Book Description
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
  • Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
  • Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
  • Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Content

Part I - Measuring Success
Chapter 1. Why Understanding Your Web Traffic Is Important to Your Business
Chapter 2. Available Methodologies and Their Accuracy
Chapter 3. Google Analytics Features, Benefits, and Limitations

Part II - Using Google Analytics Reports
Chapter 4. Using the Google Analytics Interface
Chapter 5. Reports Explained

Part III - Implementing Google Analytics
Chapter 6. Getting Up and Running with Google Analytics
Chapter 7. Advanced Implementation
Chapter 8. Best-Practices Configuration Guide
Chapter 9. Google Analytics Hacks

Part IV - Using Visitor Data to Drive Website Improvement
Chapter 10. Focusing on Key Performance Indicators
Chapter 11. Real-World Tasks
Chapter 12. Integrating Google Analytics with Third-Party Applications

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