How To Get To The Top Of Google in 2021: The Plain English Guide to SEO

How To Get To The Top Of Google in 2021: The Plain English Guide to SEO
  • eBook:
    How To Get To The Top Of Google in 2021: The Plain English Guide to SEO
  • Author:
    Tim Cameron-Kitchen, Dale Davies, Andrew Tuxford, Siobhan Morgan
  • Edition:
  • Categories:
  • Data:
    January 14, 2021
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    282 pages
  • Format:

Book Description
Revised and updated for 2021 with new case studies and covering the latest Google updates!

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

How would it feel to…

  • Understand how Google chooses which websites to rank?
  • Know exactly what keywords to target to attract people who are ready to buy what you sell?
  • Have your most profitable keywords hit the top spot?
  • Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
  • Be able to write killer content that Google and your visitors love?
  • Build relationships with key publication players in your industry and have them begging for your content?
  • Have crafted a complete SEO strategy to laser-target your focus and get big results?

What kind of results can you achieve?

One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours.


Section 1: The Foundations
Chapter 1: Four free ways to appear on the first page of Google
Chapter 2: How Google decides where to rank you and your competitors
Chapter 3: How to find and rank for the most profitable keywords
Chapter 4: Analysing your competition and identifying their strengths and weaknesses
Chapter 5: An Introduction to backlinks

Section 2: Your Website
Chapter 6: Website Optimisation
Chapter 7: Domains and URLs
Chapter 8: How to structure a top-ranking website
Chapter 9: Sitemaps
Chapter 10: One Website or Multiple?
Chapter 11: Website Usability and Performance
Chapter 12: Mobile
Chapter 13: How to Write for Google and Profit
Chapter 14: How to use Knowledge Bases and FAQs to 10X your Organic Traffic
Chapter 15: How to use your Blog to Actually Make Money
Chapter 16: Behind the scenes Optimisation
Chapter 17: Website Speed Hacks
Chapter 18: Google Search Console

Section 3: Promoting Your Website
Chapter 19: Link Acquisition Basics
Chapter 20: Good links vs Bad links
Chapter 21: Online Directories
Chapter 22: Links from video
Chapter 23: Introduction to Content Marketing
Chapter 24: How to get Featured on the World’s Biggest Websites through Digital PR
Chapter 25: 95% of Surveys are run by Businesses looking for PR
Chapter 26: Blogger and Influencer Outreach
Chapter 27: How to get Influencers to Promote your Business
Chapter 28: How to use Inbound PR requests
Chapter 29: Using Social Media to Boost your SEO

Section 4: Designing and Implementing your SEO Strategy
Chapter 30: How to plan an SEO strategy
Chapter 31: How to measure your progress
Chapter 32: Outsourcing vs DIY
Chapter 33: Further help and advice

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