Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

Book Description
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.


Part I - Measuring Success
Chapter 1. Why Understanding Your Web Traffic Is Important to Your Business
Chapter 2. Available Methodologies
Chapter 3. Where Google Analytics Fits

Part II - Using Google Analytics Reports
Chapter 4. Using the Google Analytics Interface
Chapter 5. Top 10 Reports Explained

Part III - Implementing Google Analytics 89
Chapter 6. Getting Started
Chapter 7. Advanced Implementation
Chapter 8. Best Practices Configuration Guide
Chapter 9. Google Analytics Hacks

Part IV - Using Visitor Data to Drive Website Improvement
Chapter 10. Focus on Key Performance Indicators
Chapter 11. Real-World Tasks

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