LinkedIn For Dummies, 6th edition

LinkedIn For Dummies, 6th edition

Book Description
Brand yourself like a pro on LinkedIn 
LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.  
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.  
  • Build your personal brand and market it 
  • Sell yourself by highlighting skills, awards, and endorsements 
  • Get connected with LinkedIn groups 
  • Manage and make introductions via InMail 
Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career―and your life.


Part 1: Understanding LinkedIn Basics
CHAPTER 1: Looking into LinkedIn
CHAPTER 2: Signing Up and Creating Your Account
CHAPTER 3: Completing Your Profile

Part 2: Finding Others and Getting Connected
CHAPTER 4: Discovering and Building Your Network
CHAPTER 5: Growing Your Network
CHAPTER 6: Managing Messages and InMail
CHAPTER 7: Interacting with and Endorsing Your Network

Part 3: Growing and Managing Your Network
CHAPTER 8: Understanding Your News Feed
CHAPTER 9: Exploring the Power of Recommendations
CHAPTER 10: Accessing LinkedIn with a Mobile Device
CHAPTER 11: Configuring Settings Like a Pro
CHAPTER 12: Using LinkedIn with Your Internet Activities

Part 4: Finding Employees, Jobs, and Companies
CHAPTER 13: Finding Employees
CHAPTER 14: Finding a Job
CHAPTER 15: Following Companies

Part 5: Using LinkedIn for Everyday Business
CHAPTER 16: Getting Connected with Groups
CHAPTER 17: Implementing Sales and Marketing Techniques
CHAPTER 18: Using LinkedIn Ads
CHAPTER 19: Discovering Creative Uses of LinkedIn

Part 6: The Part of Tens
CHAPTER 20: Ten LinkedIn Do’s and Don’ts
CHAPTER 21: Ten LinkedIn Resources

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