Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies
  • eBook:
    Social Media Marketing All-in-One For Dummies
  • Author:
    Michelle Krasniak, Jan Zimmerman, Deborah Ng
  • Edition:
    5 edition
  • Categories:
  • Data:
    April 6, 2021
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    784 pages
  • Format:

Book Description
Get social with the bestselling social media marketing book 
No person can ignore social media these days―and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram―and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble―in the way you want it to be.  
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff―like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest―you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.    
  • Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more 
  • Blend your social side with your traditional marketing presence 
  • Become more engaging and metric your success 
  • Get to know your fans with user data 
Wherever you’re coming from―social media strategist, site manager, marketer, or something else―social media is where your customers are. This book shows you how to be there, too.


Book 1: The Social Media Mix
Chapter 1: Making the Business Case for Social Media
Chapter 2: Tallying the Bottom Line
Chapter 3: Plotting Your Social Media Marketing Strategy
Chapter 4: Managing Your Cybersocial Campaign

Book 2: Cybersocial Tools
Chapter 1: Discovering Helpful Tech Tools
Chapter 2: Leveraging SEO for Improved Visibility
Chapter 3: Optimizing Social Media for Internal and External Searches
Chapter 4: Using Social Bookmarks, News, and Share Buttons

Book 3: Content Marketing
Chapter 1: Growing Your Brand with Content
Chapter 2: Exploring Content-Marketing Platforms
Chapter 3: Developing a Content-Marketing Strategy
Chapter 3: Advertising and Selling on Facebook
Chapter 4: Streaming Live Video on Facebook

Book 6: LinkedIn
Chapter 1: Promoting Yourself with LinkedIn
Chapter 2: Promoting Your Business with LinkedIn
Chapter 3: Using LinkedIn as a Content Platform

Book 7: Getting Visual
Chapter 1: Pinning Down Pinterest
Chapter 2: Snapchatting It Up!
Chapter 3: Getting Started with Instagram
Chapter 4: TikTok(ing) Around the Clock
Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand

Book 8: Other Social Media Marketing Sites
Chapter 1: Weighing the Business Benefits of Minor Social Sites
Chapter 2: Maximizing Stratified Social Communities
Chapter 3: Profiting from Mid-Size Social Media Channels
Chapter 4: Integrating Social Media
Chapter 5: Advertising on Social Media

Book 9: Measuring Results and Building on Success
Chapter 1: Delving into Data
Chapter 2: Analyzing Content-Sharing Metrics
Chapter 3: Analyzing Twitter Metrics
Chapter 4: Analyzing Facebook Metrics
Chapter 5: Measuring Other Social Media Networks
Chapter 6: Comparing Metrics from Different Marketing Techniques
Chapter 7: Making Decisions by the Numbers

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