Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Exploring the Power of Electronic Word-of-Mouth in the Services Industry
PDF, ePUB
  • eBook:
    Exploring the Power of Electronic Word-of-Mouth in the Services Industry
  • Author:
    Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
  • Edition:
    -
  • Categories:
  • Data:
    July 15, 2019
  • ISBN:
    1522585753
  • ISBN-13:
    9781522585756
  • Language:
    English
  • Pages:
    492 pages
  • Format:
    PDF, ePUB

Book Description
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Content

Chapter 1. Fundamentals of Electronic Word of Mouth
Chapter 2. Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
Chapter 3. Sentiment Analysis Techniques, Tools, Applications, and Challenge
Chapter 4. Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook
Chapter 5. Understanding e-WOM Evolution in Social Media With Network Analysis
Chapter 6. Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
Chapter 7. Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
Chapter 8. When Consumers’ Complaints Fall Into Public Domain: Negative e-WOM on Social Media
Chapter 9. e-WOM Analysis Methods
Chapter 10. Going Crazy for Reviewing: The Drivers Spreading e-WOM
Chapter 11. Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
Chapter 12. Are Online Reviews Helpful for Consumers? Big Data Evidence From Services Industry
Chapter 13. The Role of the Electronic Word-of-Mouth in the Hotel Industry
Chapter 14. Analyzing the Impact of e-WOM Text on Overall Hotel Performances: A Text Analytics Approach
Chapter 15. An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry: The Case of Cyprus
Chapter 16. Communication Tools in the Customer’s Journey: Application to the Tourism Sector
Chapter 17. The Role of WOM in Affecting the Intention to Purchase Online: A Comparison Among Traditional vs. Electronic WOM in the Tourism Industry
Chapter 18. Business Case of the Affiliate Marketing Business Model
Chapter 19. Communicating Natural Calamity: The Sentiment Analysis of Post Rigopiano’s Accident
Chapter 20. How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?

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