Essentials of Pricing Analytics: Tools and Implementation with Excel

Essentials of Pricing Analytics: Tools and Implementation with Excel

Book Description
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.
This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.


1. Introduction
2. Fundamentals of price theory
3. Segmentation and price differentiation
4. Break- even analysis
5. Price sensitivity and willingness to pay
6. Empirical estimations of price– response functions
7. Price optimization
8. Case study: Optimal prices of movie theater tickets
9. Markdown optimization
10. The hedonic pricing model
11. Revenue management
12. Big Data and pricing analytics
13. Monte Carlo simulation for pricing decisions
14. Conjoint analysis for pricing decisions
15. Acceptance, ethics, and the law

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