The Vision Code: How to Create and Execute a Compelling Vision for your Business

The Vision Code: How to Create and Execute a Compelling Vision for your Business

Book Description
Noted CEOs, academics, and military personnel share their experience as visionary leaders
The Vision Code explores the concept of "vision" and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov―an acclaimed global thought leader―draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.
As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of "vision," he or she creates a more meaningful business experience and ultimately, a better life. This compelling book:
  • Offers a guide for making the concept of vision a reality
  • Provides the information needed to develop a clear and persuasive vision
  • Contains an accessible guide to a much-needed skill
  • Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others
Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.


Part I: Creation
1. Making the Unconscious Conscious, or Why Vision Is Important
2. What Lies Behind the ‘Aha’ Moment
3. Fighting Anti‐Visionary Me

Part II: Making Vision Strong
4. The Six Criteria of a Strong Vision
5. Communication: The Seventh Element of a Compelling Vision

Part III: Execution
6. Aligning Execution with Vision
7. Quality and Metrics of Vision Management
8. Growth: From Uncertainty to Uncertainty
9. Decisions, Decisions, Decisions
10. Vision as a Business Tool

Part IV: Visionary You
11. Fifteen Commandments of Visionaries
12. I Believe That…

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