Introduction to Business Analytics, Second Edition

Book Description This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.
This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

Content

Chapter 1. Business Analytics
Chapter 2. Visualization
Chapter 3. Sampling
Chapter 4. Hypothesis Testing
Chapter 5. Linear Regression
Chapter 6. Multiple Regression
Chapter 7. Logistic Regression
Chapter 8. Linear Programming
Chapter 9. Business Analytic Modeling Tools