- eBook:Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
- Author:John Edson
- Edition:1 edition
- Data:July 10, 2012
- Pages:208 pages
- Format:PDF, ePUB
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple insiders
- Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business strategy