Introduction to Social Media Marketing: A Guide for Absolute Beginners

Introduction to Social Media Marketing: A Guide for Absolute Beginners
PDF, ePUB
  • eBook:
    Introduction to Social Media Marketing: A Guide for Absolute Beginners
  • Author:
    Todd Kelsey
  • Edition:
    1 edition
  • Categories:
  • Data:
    June 22, 2017
  • ISBN:
    1484228537
  • ISBN-13:
    9781484228531
  • Language:
    English
  • Pages:
    164 pages
  • Format:
    PDF, ePUB

Book Description
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn
  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Content

Chapter 1: The Basics of Having Fun and Building Skills
Chapter 2: Skillbox: Content 
Chapter 3: Facebook Pages 
Chapter 4: Facebook Ads 
Chapter 5: Twitter
Chapter 6: LinkedIn
Chapter 7: Hootsuite 
Chapter 8: Social Media Monitoring and Analytics 

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