This new edition retains the original’s structure, around seven modules or building blocks designed to be taught across a full semester with natural break points built into each chapter within the modules. The building blocks present macro- concepts which are explored in greater detail in each of the chapters. Each concept is illustrated by a short case and followed by thoughtful questions to enhance learning. The cases are new or fully updated for the second edition, and deal with real companies, real problems, and currently unfolding issues. A new chapter on business models includes coverage of social ventures, and the chapters on forms of business ownership and financing have been expanded.
Upper- level undergraduate students of entrepreneurship will appreciate the book’s practical approach and engaging tone, along with the hands- on cases and exercises that help students to break down complex concepts.
Online resources for instructors include a case teaching manual, lecture slides, test bank, and interactive exercises.
1. Case Preparation and Analysis for Students
MODULE 2 - Getting Money and Getting Going
2. Forms of Business Organization
3. Starting a New Venture
4. Financing a Business
MODULE 3 - Measuring Performance in the Short Term
5. Financial Statements and Analysis
6. Cash and Working Capital Management
MODULE 4 - The Mechanics of Finance
7. Forecasting Cash Flows
8. Pro Forma Financial Statements
MODULE 5 - Measuring Performance in the Long Term
9. Capital Budgeting and Costs of Capital
10. Business Valuation
MODULE 6 - Exit Strategies
11. Exit and Harvest
MODULE 7 - A Winning Approach
12. How to Win Business Plan Competitions
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