- eBook:Google Data Studio Cookbook: Tools to Make Your Data Actionable
- Author:Grant Kemp, Gerry White
- Data:January 2, 2021
- Pages:115 Pages
- Format:PDF, ePUB
This book takes you through the basics of building your first report, showing you how to deliver your own custom visualizations to influence actions and raise revenue. You will learn to employ Data Studio to centralize the power from Google Analytics, Adwords, and a multitude of other popular data management tools to help users visualize and act on them in a seamless way. By using these tools, teams can collaboratively work on data to build their understanding and turn their data into action.
What You Will Learn
Combine various data sources to create great looking and actionable visualizations
Reuse and modify other dashboards that have been created by industry pros
Use advanced features like calculated fields, cleaning up data, and data blending to build powerhouse reports
Who This Book is For
Users already using or learning Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.
Chapter 2: Reporting
Chapter 3: Metrics and Dimensions
Chapter 4: An Online Survey
Chapter 5: Marketing Data Visualization
Chapter 6: Blends of Data
Chapter 7: Custom Data Visualizations
Chapter 8: Why Stop There?