Tourism: The Business of Hospitality and Travel, Global Edition, 6th edition

Tourism: The Business of Hospitality and Travel, Global Edition, 6th edition
PDF
  • eBook:
    Tourism: The Business of Hospitality and Travel, Global Edition, 6th edition
  • Author:
    Roy A. Cook
  • Edition:
    6 edition
  • Categories:
  • Data:
    November 9, 2017
  • ISBN:
    1292221674
  • ISBN-13:
    9781292221670
  • Language:
    English
  • Pages:
    448 pages
  • Format:
    PDF

Book Description
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Content

PART 1 - The Traveling Public and Tourism Promoters
1. Introducing the World’s Largest Industry, Tourism
2. Marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together
5. Capturing Technology’s Competitive Advantages

PART 2 - Tourism Service Suppliers
6. Transportation
7. Accommodations
8. Food and Beverage
9. Attractions and Entertainment
10. Destinations

PART 3 - The Tourism Environment
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism’s Benefits
14. The Future of Tourism

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