Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition

Book Description Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

Content

1. Introduction
2. Strategic Planning in Meetings, Expositions, Events, and Conventions
3. Meetings and Events as Complex Projects
4. Risk Management for Meetings, Expositions, Events, and Conventions
5. Stakeholder Management
6. Accounting and Financial Planning
7. Event Program Planning
8. Planning and Designing the Environment
9. Site Planning and Management
10. Food and Beverage Planning
11. Marketing of Meetings, Expositions, Events, and Conventions
12. Promotions Planning
13. Sales Initiatives in the Meetings and Events Industry
14. Epilogue