Business In Action, Global Edition

Business In Action, Global Edition
PDF
  • eBook:
    Business In Action, Global Edition
  • Author:
    John V. Thill, Courtland L. Bovee
  • Edition:
    8 edition
  • Categories:
  • Data:
    January 1, 2016
  • ISBN:
    1292160632
  • ISBN-13:
    9781292160634
  • Language:
    English
  • Pages:
    609 Pages
  • Format:
    PDF

Book Description
A Concise and Comprehensive Introduction to Business
Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.
 
This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.

Content

Part 1 - Setting the Stage: the Business of Business
1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

Part 2 - Building the Framework: Business Ownership and Entrepreneurship
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

Part 3 - Guiding the Enterprise: Leadership, Organization, and Operations
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

Part 4 - Supporting the Workforce: Motivation and Human resources
10. Employee Motivation
11. Human Resources Management
12. Labor Relations

Part 5 - Satisfying the Customer: Marketing, Sales, and Customer Support
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication

Part 6 - Managing the Money: accounting and Financial resources
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

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