Fighting Churn with Data

Fighting Churn with Data
PDF

Book Description
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

Content

PART 1 - BUILDING YOUR ARSENAL
1. The world of churn
2. Measuring churn
3. Measuring customers
4. Observing renewal and churn

PART 2 - WAGING THE WAR
5. Understanding churn and behavior with metrics
6. Relationships between customer behaviors
7. Segmenting customers with advanced metrics

PART 3 - SPECIAL WEAPONS AND TACTICS
8. Forecasting churn
9. Forecast accuracy and machine learning
10. Churn demographics and firmographics
11. Leading the fight against churn

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